Welcome was founded in 2010 by Jason Celaya, out of his home, with $2,000.00 on a credit card. Welcome started as a means of creating something different for a small group of friends - something that was non-conforming to what was popular at the time.

Unable to afford a professional artist, Jason began illustrating for Welcome out of necessity. Having no real experience with skateboard design many of the first graphics were drawn with a sharpie on the floor of his home. When it came to the shapes of the boards, he focused on creating a hybrid of the shapes of past generations while updating them with modern dimensions, molds, and functionality.