LOVIAH
Before I even knew my brand’s name, I started searching for durable and comfortable fabrics with the goal to make pants for myself. After months of searching, talking to a bunch of people and making phone calls, I found what I was looking for and went to see my friend Phil Beauséjour to transform the fabrics I found into pants. The first production was 150 pairs of pants. I sold a good chunk of them and gave the rest to my homies so they could try them out. From that point on, the brand felt 100% real. My 150 pairs were gone and my friends looked great wearing them. It sure motivated me to take the operation to the next step.
